Project discussed the concept of identity in terms of spatial and personal aspects. It is intended to serve as a platform for emerging artist to question the notion of identity in its many phenomena.. Identity  of a city, place or our own individual and collective identity in regard to social media and technology. Through exhibitions, workshops and art talks the project tends to provide recognition, exhibiting opportunities, and international visibility.to Serbian emerging artist. It started under the project activities of New media art department at the Academy of Art in Novi Sad. Project established a cooperation with Serbian Cultural Center in Paris, where it had its first activities. It now operates independently maintaining the collaborations it started.

Project was supported by Ministry of Culture and Information - Serbia and the Academy of Arts - University of Novi Sad

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